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What I notice when I look at the numbers.

Why a business that’s flat out still isn’t making enough, and what to change: money, pricing, leads, sales and the decisions behind them.

Leads & Demand

  • Why people love your free stuff but never buy

    Someone has opened every email you’ve sent for months. They downloaded the free thing, they reply to your posts, and they’ve told you more than once how brilliant you are. Then you mention something that costs money and they disappear. There’s no “not right now” and no “can you do it cheaper”. Nothing at all.