Why a business that’s flat out still isn’t making enough, and what to change: money, pricing, leads, sales and the decisions behind them.
The leads are coming in. For months they weren’t, and now they are. The ads are working, or the freebie is, or the posts are, and every week there are new names in the spreadsheet. You look at sales and they look about the same as they did before.
Someone has opened every email you’ve sent for months. They downloaded the free thing, they reply to your posts, and they’ve told you more than once how brilliant you are. Then you mention something that costs money and they disappear. There’s no “not right now” and no “can you do it cheaper”. Nothing at all.
