You're posting, pitching, refreshing your stats. Hoping a stranger notices. Meanwhile the woman who hired you last year, raved about you to her group chat, and meant to come back for the next thing is sitting quietly in your dashboard. Nobody told you who to follow up with. Let's fix that.
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£15m+ generated Your clients say so. Your past buyers say so. The reviews say so.
The problem is that nobody's ever shown you what's actually in your business. So you keep doing the loud version of sales: the launches, the carousels, the cold pitches, the "I'll show up more on Instagram." It's exhausting. It ignores the 88% of your customers who paid you once, got the result, and quietly drifted off because nobody pointed them at the next thing.
88%
of your buyers never come back. Until someone tells them to.
Across every customer list I've ever pulled apart, the pattern is the same. Six to fifteen percent of your email list has bought from you. The other 85 to 94% are waiting. Of the people who did buy, most never came back, and the ones who did are spread across half a dozen states you've never named: gone quiet 90 days ago, superfans you've never asked for a referral, sitting on a tier they're ready to outgrow.
They're not gone. They've never been spoken to like the buyers they already are.
The money's not in the strangers. It's in the people who already said yes once.
Every customer you've ever had fits into one of five buckets. Once you know which bucket someone is in, you know what to send them next. This is the framework I sort every client's list into. Hover or tap a card to flip it.
"I bought one thing. It was great. Then life."
Bought one thing, got what they came for, wandered off. They liked you. Nobody pointed them at the next thing.
"The cheap one was perfect. The big one feels like a leap."
Buys the cheap stuff. Never the real stuff. Stuck at your entry tier. Not a money problem, an invitation problem.
"I used to buy from you all the time. Then I just… didn't."
Repeat buyer who's gone quiet for 90+ days. Already spent real money with you, then vanished. Fastest lane to revenue.
"I'd book in tomorrow. Has she got space?"
Higher spender, tells their friends about you, would book in tomorrow if you asked. Nobody has asked.
"I'm three deep. What's next?"
Three-plus products deep. Already got the result, wants more, will pay more, will send you people. Build for them next.
Your list is a mix of all five. You're talking to all of them the same way. That's the gap. Nobody's pointed you at it before now.
Not buying anything today? Get one sales move a week, free, in Booked By Friday.
A real conversation between service business owners. No panel. No pitch. No throat clearing. An honest hour with people who actually do the work.
"Charge your worth" advice keeps tying pricing to how you feel about yourself. We're going to take that apart, honestly, with people who price for a living.
Save your seat →"I want the money found and a plan, fast"
Send me your Stripe export and your email list. I dig through it by hand before we meet, then we spend 90 minutes building your plan: who to contact, in what order, and what to say. You leave with a 30-day plan, the data report, the recording, and follow-up after.
"I know what to do. I don't do it"
A 90-day cohort for people who've got the skills, got the audience, and still find the pitch sitting in their drafts on Friday. You log one rep a day. You get a tracker, a Slack, eight rules, and a cohort of people doing the same thing. You finish with 90 days of logged behaviour and a working sales habit.
"I want a strategist in my corner for 90 days"
My 90-day advisory. Six calls where I look at exactly where you are and tell you the next move, with Voxer in between so you're never stuck waiting. I advise, you act. Built for people who can execute and just want someone steering with them.
Not buying anything today? Get one sales move a week, free, in your inbox.
Sign up for Booked By Friday →Two clients, two completely different problems, same starting point. The data was already there. Nobody had pulled it out yet.
"Zoë pulled my Stripe apart and handed me segments of people that I could sell more to. I set up 3 campaigns and made £35k back in the bank in two months. No new followers. No funnel. No launch."
"There's a huge difference between tracking figures and being able to forecast behaviour. Zoë sees data like no one I've ever met."
AuDHD founder Fifteen years in sales before that. The wedding industry first, where in one year I managed a £3 million budget and coordinated 185 high-end weddings, selling to couples making the biggest emotional purchase of their lives. Then operations for big online launches, watching the six and seven-figure strategies up close. Across the whole thing, I've helped small businesses generate over £15 million in sales.
Left because I was tired of the buy-more-courses story. Now I read the data inside service businesses, find the money already sitting in there, and write the sales plan that goes with it.
I don't teach. I don't coach you through your feelings. I look at what's actually happening in your business and tell you what to do next.
I speak about how service businesses sell to the audience they already have, why most follow-ups die in the inbox, and the five buyers hiding inside your customer list.
Keynotes,One sales move you can use this week, in your inbox every Friday. Free.
Topics depend on what came up in client work that week. The five buyers in your data. The follow-up that doesn't sound like a follow-up. The reason a launch didn't land and what to do about it next time. The next thing to send the woman who bought one thing in 2023 and never came back.
Email-first. If a thought is good enough, it goes here before anywhere else.
If it's not worth your inbox, I won't send it.
Before you book, buy, or sign up, read where I stand on safety, dignity, and who I won't work with.
Read where I stand →