You've got Tiny Tastes to help you give people a little experience of what you do.
But how do you turn that interest into actual paying customers?
That's where Lurkers to Lovers comes in.
Join me for a live, practical £27 workshop where we'll work on giving your audience more reasons to buy from you, without constantly giving more away for free.
Monday 16th November • 4pm OR 8pm • Online
You've given them something useful. You've shown them what you know. You've even given them a Tiny Taste of what working with you could look like.
But being the person everyone learns from for free isn't quite the same as being the person they pay.
Tiny Tastes helps you open the conversation.
**Lurkers to Lovers helps you move towards the sale.**
Because you don't need to keep giving away more and more to prove you're worth paying.
You need to make it easier for the right people to see why they'd want to work with you.
Your audience already knows how to watch. Let's work on giving them reasons to get involved with your business instead of just enjoying the free entertainment.
Look at what you're currently putting in front of your audience. Where are people joining in, where are they disappearing and what are you actually asking them to do?
Turn vague questions and hopeful calls to action into invitations that give people something specific, relevant and interesting to respond to.
Explore how to get people involved with the work you actually do, whether that's sharing their situation, asking for your opinion or telling you what they're interested in.
Work on a real opportunity for your audience to participate, with Zoë's guidance and a chance to ask questions. Leave with something you can actually try, not another list of marketing homework.
You've already got Tiny Tastes to help you get conversations started.
Now let's work on what happens next.
This isn't another workshop where you collect a load of ideas and add them to your never-ending to-do list.
It's a working date.
We're getting stuck into your actual business, so you leave with something you can put into practice.
I'm not going to talk at you for 90 minutes about why engagement matters. You already know you want more people talking to you.
We'll look at what you're currently doing, where people go quiet and what you could change to make getting involved more appealing.
You'll have time to work on your own business, ask questions and develop something you can realistically put in front of your audience.
And because we're doing this live, you can bring your own examples rather than trying to work everything out on your own.
Can't make it live? There'll be a recording so you can catch up.
Bring your business. Leave with something worth trying.
Dear hopeless romantic,
You've spent enough time making eyes at your inbox, hoping somebody will finally make the first move.
And while I can't promise a grand romantic gesture in your DMs, I reckon we can do better than waiting for someone to spontaneously ask about your services.
Your people are already watching.
Let's give them a reason to come over and say hello.
You've already given your audience a Tiny Taste.
Now let's give them a reason to want the whole thing.
Love Zx
I love a good love story. Especially when it starts with someone who's been admiring you from afar finally making the first move.
I'm Zoë, and I help service business owners work out what's stopping all their hard work from turning into more money. I've had my own fair share of silent admirers, and I've worked with business owners who are brilliant at what they do but can't seem to get the people following them to show much interest in paying for it.
And I've seen what can happen when you stop waiting for someone to make the first move and give them a reason to get involved instead.
That's what Lurkers to Lovers is all about. A little less pining over your empty inbox, a little more getting to know the people who've been watching from the sidelines.
The Live workshop
Lurkers to Lovers
Two live showings. Same workshop. Choose the time that suits you.
Monday 16 November 2026. I'm running it live twice, at 4pm and 8pm UK time. Each session lasts 90 minutes, so choose whichever works best for you
You'll get access to a recording, so you can catch up afterwards. The live sessions are where you can bring questions and work through things with me.
No. You can use what we're working on with an email list or other places where you already have an audience. This isn't an Instagram engagement class.
That's the idea! It's a practical workshop, so you'll work on your own business and develop something you can put in front of your audience. Not just leave with pages of notes.
I can't promise that. But if people are only watching from the sidelines, you've got very little to work with. We're focusing on giving them reasons to participate and show interest in what you do. That's a useful step towards having more conversations about your business.
Tiny Tastes is about giving people a little experience of what you do, so they're more likely to start a conversation. Lurkers to Lovers is about what happens next. We'll work on giving your audience a clearer reason to buy, so you're not just collecting followers, compliments and lovely conversations that never turn into paying customers. They're designed to work brilliantly together, but you don't need to have used every Tiny Tastes idea before coming along.
You've done enough making eyes at your inbox.
Let's give your audience something worth getting involved in.
4pm or 8pm UK time · 90 minutes · Recording included · £27
