Two weeks to woo your wallflowers.
You've got an audience. You're showing up. But would it kill someone to actually reply?
People seem happy enough engaging with you, but mention your services and suddenly everyone's gone quiet.
Join me for a free, two-week sprint to get more of your existing audience involved, discover what makes them respond and start making more of those interactions.
30 November – 11 December 2026 · Online sprint
Your audience is already there. Let's give them a reason to respond.
Not the romantic kind (unless your business is very different from mine). We're talking about giving the people already following you a reason to reply, join in and show a little interest in what you actually do.
Try different ways to get people answering, sharing opinions, asking questions or requesting something useful. Make joining in easier and more appealing.
See which invitations get a reaction, which fall flat and what your audience seems most willing to join in with. Real observations, not more assumptions.
Learn to spot signs of interest and keep conversations going instead of letting every reply end with a like or a thumbs-up.
Leave with things you've actually tried in your business, a better feel for your audience and ideas you can keep using after the sprint.
Let’s fix it.
I love a good love story. Especially when it starts with someone who's been quietly admiring you from afar finally making the first move.
I'm Zoë Dew, and I help service business owners turn all that marketing effort into more opportunities for actual customers. I've had my own fair share of silent admirers, and I've seen what can happen when you stop waiting for people to come to you and give them a reason to join in.
That's what Lurkers to Lovers is all about. A little less pining over your unread DMs, a little more getting to know the people who've been watching from the sidelines.
Dear fellow hopeless romantic,
You've spent enough time making eyes at your inbox, hoping someone will make the first move.
I reckon it's time we gave your audience a little encouragement, don't you?
Two weeks. A few bold moves. Let's see who comes out of the woodwork.
Love, Zoë x
Act One · The sprint
Lurkers to Lovers
Two weeks to woo your wallflowers.
Yes! Two weeks of getting your audience involved, four live group sessions and practical activities. No payment required.
Nope. You do need people already following your business, whether that's on social media or your email list. We're working with the audience you've got, not trying to find you another thousand followers.
This is designed to fit around running your business, with short weekday activities rather than hours of training. You'll be trying things with your own audience, so some results will take a little time to show up.
There'll be recordings, so you can catch up. You'll also have somewhere to share what you're trying and ask questions.
I can't promise that. What we can do is give the people already around your business more reasons to participate, see what gets them responding and create more opportunities for useful conversations. That's a pretty good place to start.
Your audience's been playing hard to get for long enough.
Come and spend two weeks finding out what makes your people respond, join in and start talking.
Registration closes 29 November at 8pm UK time. Don't leave it until the final scene.
Lurkers to Lovers · 30 November – 11 December 2026 · Completely free
