You've got an audience. You're showing up. But would it kill someone to actually reply?
Join me for a live, practical workshop where we'll work on giving your audience more reasons to get involved with your business, not just admire you from afar.
Monday 16th November • 4pm OR 8pm • Online
They love your funny Stories. They lap up your free advice. They'll happily tell you how brilliant you are.
But when you mention the services you actually get paid for?
Not a bloody peep.
You've already got happy clients who know how good you are at what you do. You just wish some of the people following you would show a bit of interest too.
It's time to get out of the friend zone.
Your audience already knows how to watch. Let's work on giving them reasons to get involved with your business instead of just enjoying the free entertainment.
Look at what you're currently putting in front of your audience. Where are people joining in, where are they disappearing and what are you actually asking them to do?
Turn vague questions and hopeful calls to action into invitations that give people something specific, relevant and interesting to respond to.
Explore how to get people involved with the work you actually do, whether that's sharing their situation, asking for your opinion or telling you what they're interested in.
Work on a real opportunity for your audience to participate, with Zoë's guidance and a chance to ask questions. Leave with something you can actually try, not another list of marketing homework.
I'm not going to talk at you for 90 minutes about why engagement matters. You already know you want more people talking to you.
We'll look at what you're currently doing, where people go quiet and what you could change to make getting involved more appealing.
You'll have time to work on your own business, ask questions and develop something you can realistically put in front of your audience.
And because we're doing this live, you can bring your own examples rather than trying to work everything out on your own.
Can't make it live? There'll be a recording so you can catch up.
Bring your business. Leave with something worth trying.
Dear hopeless romantic,
You've spent enough time making eyes at your inbox, hoping somebody will finally make the first move.
And while I can't promise a grand romantic gesture in your DMs, I reckon we can do better than waiting for someone to spontaneously ask about your services.
Your people are already watching.
Let's give them a reason to come over and say hello.
Love Zx
I love a good love story. Especially when it starts with someone who's been admiring you from afar finally making the first move.
I'm Zoë, and I help service business owners work out what's stopping all their hard work from turning into more money. I've had my own fair share of silent admirers, and I've worked with business owners who are brilliant at what they do but can't seem to get the people following them to show much interest in paying for it.
And I've seen what can happen when you stop waiting for someone to make the first move and give them a reason to get involved instead.
That's what Lurkers to Lovers is all about. A little less pining over your empty inbox, a little more getting to know the people who've been watching from the sidelines.
The Live workshop
Lurkers to Lovers
Two live showings. Same workshop. Choose the time that suits you.
Monday 16 November 2026. I'm running it live twice, at 4pm and 8pm UK time. Each session lasts 90 minutes, so choose whichever works best for you
You'll get access to a recording, so you can catch up afterwards. The live sessions are where you can bring questions and work through things with me.
No. You can use what we're working on with an email list or other places where you already have an audience. This isn't an Instagram engagement class.
That's the idea! It's a practical workshop, so you'll work on your own business and develop something you can put in front of your audience. Not just leave with pages of notes.
I can't promise that. But if people are only watching from the sidelines, you've got very little to work with. We're focusing on giving them reasons to participate and show interest in what you do. That's a useful step towards having more conversations about your business.
You've done enough making eyes at your inbox.
Let's give your audience something worth getting involved in.
4pm or 8pm UK time · 90 minutes · Recording included · £27
