Get so bloody good at selling that they're ready to say yes before you've even sent the proposal.
You've worked hard to get somebody interested in your services. Now let's get you winning more of those customers.
I want you confidently recommending your £3,000 service, hearing somebody ask when you can start, and sending proposals that confirm decisions they've already made.
Good Call is my six-week coached sales programme where you'll practise selling your actual services to me, with private sales calls and individual feedback backed by over £8 million in sales experience.
You're doing all this marketing. Where are the sales?
I've tracked over 700 hours of business development activity with my clients. They spent 253 hours getting their businesses noticed and just 144 hours having sales conversations.
And I get it. We're constantly being told to post more, grow our audiences, send more emails and find new ways to get people interested in what we do.
But getting somebody interested doesn't mean they're going to buy.
You can spend another ten hours marketing your business this week. Or you can learn how to turn more of the interest you're already generating into actual sales.
I want you to have more of those sales calls.
The ones where you hang up and immediately message your business mate because you know you've just landed a brilliant new client.
Where you've told somebody your price and they've asked when you can start.
Where you've recommended your £3,000 service instead of the £1,000 one because you've asked the right questions, you know exactly what they need, and they're happy to pay more for it.
Or where somebody you've wanted to work with for ages finally enquires, and you get to enjoy the conversation because you know exactly how to win their business.
I want more of your promising enquiries to become paying customers.
You've already put the work into getting those people interested. You've got services worth paying for. Now I want you winning more of the clients you actually want to work with.
And the best bit? You don't have to find another hundred people to sell to before you can start getting better at selling to the ones you've already got.
Get bloody brilliant at selling before there's real money on the line.
You might discover there's a question you could be asking that completely changes the recommendation you make. Or that you're already brilliant at understanding what somebody needs, but there's something missing from how you help them make the decision to buy.
That's what we'll work on in Good Call.
You'll have six private sales conversations with me, selling your actual services to prospective customers I'll play. I'll show you what's working, where you're missing opportunities and what to try differently next time.
And if you completely balls it up? Brilliant. Better to discover that with me than somebody who was considering paying you £3,000.
By the time that £3,000 enquiry lands in your inbox, I want you ready to absolutely nail the conversation.
Nobody is watching you practise.
Except me. I know the idea of pretending to sell your services to somebody might feel a bit ridiculous. Especially when you've already got actual customers paying you actual money.
But I promise I'm not going to make you perform a sales call in front of eight other business owners.
Every practice call is completely private. Just you and me. I'll play your prospective customer, you'll sell me your services, and afterwards I'll give you honest, individual feedback that nobody else will see.
You can ask the awkward questions, try something you've never tried before and make a complete mess of it without losing a penny.
Here's how your six weeks in Good Call will work.
Every week, we'll work on the sales skills that help you win more business, then you'll put them into practice with a prospective customer played by me.
We'll meet as a group on Mondays, you'll receive a personalised enquiry on Tuesdays, have your private sales call on Thursdays and get individual feedback on Fridays.
Your first call establishes where you're starting. Your next four calls give you the chance to practise, experiment and improve. And in Week 6, we'll see exactly how far you've come.
Monday · 45–60 minutes Let's work on your sales skills
We'll meet live as a group and work on the things that make the biggest difference in sales conversations. Asking questions that get to the important stuff, understanding what makes somebody want to buy and recommending your services in a way that gets them excited about paying you.
You'll get opportunities to ask questions and work through real selling situations from your business.
Tuesday · Email Someone wants to work with you
You'll receive an enquiry from a prospective customer I've created specifically for your business, using your actual services and prices.
You'll know what they've told you in their enquiry. Everything else is yours to find out when we speak on Thursday.
No meeting to attend. Just an email to read before your call.
Thursday · 20 minutes You've got a sales call
Except your prospective customer is me.
Book your individual Thursday slot with me and sell your services exactly as you would to somebody who's considering working with you.
I'll play the customer. You can ask whatever you want, recommend whichever service makes sense and practise handling the conversation.
Allow 30 minutes in your diary. Nobody else will be watching.
Friday · Private feedback I'll tell you what I noticed
I'll send you individual feedback on your sales call. What you did brilliantly, what you missed and what I'd recommend working on.
You'll have something specific to improve the following week, and all your feedback will be available in your personal dashboard whenever you need it.
By the end of six weeks, you'll have sold your services to six prospective customers, received individual feedback on every conversation and seen how much your selling has improved since Week 1.
And you'll take everything you've learnt into the real sales conversations waiting for you outside Good Call.
Now let's put all that practice to work winning real clients.
Everything you're getting inside Good Call.
Six weeks of direct coaching and private feedback from me, backed by over £8 million in sales experience. All focused on winning more business from the services you already sell.
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6 Live group sessions
Learn what makes somebody ready to say yes.
Every Monday, we'll work on asking better questions, making recommendations buyers want to accept and handling the moments that decide whether you win the sale.
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6 Personalised enquiries
Meet the customers you'd love to win.
I'll send you six realistic enquiries based on your services and prices. You'll discover what each customer needs and what will make them want to buy.
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6 Private sales calls
Try the things you'd never risk with a paying customer.
Sell to me in six completely private calls. Ask awkward questions, test your approach and make mistakes without losing a real sale.
Week 1 sets your baseline. Weeks 2–5 are for practice. Week 6 shows how far you've come.
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6 Rounds of individual feedback
Find out exactly what to change to win more sales.
After every call, I'll tell you what worked, where the sale could have slipped away and what I'd do differently. You'll take something specific into the next conversation.
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1 Personal dashboard
Take your best selling skills into every future call.
Keep your feedback and progress in one place, ready to revisit before the next big enquiry lands.
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2 Sales skills assessments
See the difference six weeks has made.
We'll assess the same sales skills in Weeks 1 and 6, so you can see your progress and what to keep improving.
Both assessments are included in your six private calls.
I've been responsible for over £8 million in sales. Now let's talk about yours.
I started selling £20,000 weddings back in 2011, including Thursdays in November, which weren't exactly flying off the shelves.
I went on to oversee more than £3 million in wedding sales before moving into the online business space, where I've been involved in over £5 million in sales.
My private consulting clients have paid £3,600 for six calls and three months of support.
And in Good Call, you're getting six opportunities to work privately with me on how you sell your actual services.
I'll listen to how you sell, tell you what you're doing brilliantly, show you where you're missing opportunities and help you become the sort of salesperson who can confidently win bigger, better clients.
Because when somebody's ready to spend £3,000, £5,000 or £10,000 on solving their problem, I want you to be the person they can't wait to pay.
You don't have to be bad at selling to want to be brilliant at it.
You might already have a decent conversion rate. You've got happy customers, you know your services inside out and you've been selling them successfully for years.
Which is exactly why I'd love you to take getting even better at it seriously.
Because we're talking about a skill that can make you money for the rest of your time in business.
I want you winning more of the enquiries about your most expensive service.
When somebody asks why they should pay more to work with you, I want you to give them an answer that makes them excited to invest.
And when an opportunity comes along that's bigger than anything you've sold before, I want you ready to win it.
You're going to have hundreds more sales conversations over the lifetime of your business. And every improvement you make to how you sell gives you another opportunity to turn those conversations into paying customers.
Think about what winning just a few more of those sales every year could be worth to your business. Let's have a look at the numbers.
What's getting better at selling worth to your business?
You've already done the work to get people interested in your services. Now let's find out how much more money you could make by turning a few more of those enquiries into paying customers.
Enter your numbers below and see what even a small improvement in your conversion rate could add to your business over the next 12 months.
Right now
30% of 10 enquiries: 3 customers a month on average
£9,000 a month
With a 5-percentage-point improvement
35% of 10 enquiries: 3.5 customers a month on average
£10,500 a month
Same enquiries. Same services.
Potential additional revenue a year: £18,000
£1,500 potential additional revenue a month
That's what a 5-percentage-point improvement could be worth over a year, using your numbers.
That's extra revenue from the opportunities you've already worked to attract.
And every improvement you make to how you sell is a skill you can keep using for the rest of your time in business.
I'm ready to win more clientsThese are sums using your figures, not a forecast or a promise of what Good Call will do for you. Customer numbers are averages over time; real sales happen in whole numbers. Nothing you type is saved or sent anywhere.
Yes, we're roleplaying. No, it's not Year 9 drama.
I know. You're an established business owner, you've got actual customers paying you actual money, and now I'm asking you to pretend to sell something to me.
But I'd love you to get to the point where somebody enquiring about your most expensive service is the highlight of your week.
Where you're looking forward to the conversation because you've already handled the difficult questions, talked about the investment and learnt exactly how to make somebody excited about working with you.
You've spent six weeks having those conversations, discovering what works and learning exactly how to handle the situations that used to throw you.
I want you walking into your next sales call knowing you're going to absolutely nail it and win the business.
What if I do all this and don’t get any better?
Fair question.
You're spending £497 and giving me six weeks of your time. I'd want to know what I was getting out of it too.
We'll assess your sales skills during your first private call in Week 1 and again during your final call in Week 6, using the same criteria. So you'll be able to see exactly how much you've improved.
And if you've attended the sessions, completed your practice calls and put my feedback into practice, but there's no meaningful improvement in your final assessment, I'm going to keep working with you.
You'll get another private sales practice call and individual feedback at no extra cost.
Because if you're going to put six weeks into improving how you sell, I'm going to make damn sure I've done everything I can to help you get there.
Your investment in Good Call
£497
Six weeks of live sales coaching, six private sales conversations with me, personalised prospective customers and individual feedback on every call. You'll learn how to sell your actual services more effectively, see how much you've improved and take those skills into every sales conversation that follows.
One investment in becoming the person who wins more of the clients you want to work with.
Questions?
No. You'll receive personalised practice enquiries and have private sales calls with me. You don't need to have any real customer calls booked.
Absolutely not. Every sales call is completely private between you and me, and nobody else receives your individual feedback. The Monday teaching sessions are the only group element.
Perfect. You don't need to be struggling with sales to want to win more business. Good Call is for established business owners who already sell their services and want to become even better at converting the opportunities they're getting.
You'll need 45–60 minutes for our live Monday group session and 30 minutes in your diary for your private Thursday sales call. Tuesday's personalised enquiry and Friday's individual feedback arrive by email, so you can read them in your own time.
Your private Thursday calls are an essential part of Good Call, and you'll be able to book a slot that works for you.
Land the clients you've always wanted to work with.
The client you've had your eye on for years. The £5,000 project that would make a bloody lovely difference to your bank balance. The opportunity that takes your business somewhere you've wanted it to go.
When that enquiry lands, I want you to absolutely fucking nail it.
To confidently name your price, make a recommendation they're excited to pay for and finish the call knowing you've won their business.
You've worked too bloody hard to get those opportunities to lose them in the sales conversation.
Six weeks. Six private sales calls. My feedback on every single one.
Good Call
Price: £497
Six weeks of coached sales practice