Wedding Venue Expert Zoë Dew explains what she does in an informative blog post

Hey you!

Today I am writing about something that I get asked all the time. It’s taken me a while because I absolutely love what I do, and want to portray that in words.

And that is to tell you why I became a wedding venue consultant.

I spent eight years in the wedding venue industry. I realised that my passion was working with the business itself, tracking the figures and working on the strategy to get the sales. My experience of working with couples meant that I knew what they were looking for. The strategic side of my brain was fueled with ways to improve the business while retaining reputation.

I worked my way from a trainee event manager at an exclusive use boutique venue to head of weddings and events at a prestigious venue, in charge of an annual £1.3 million budget and over 300 weddings at any one time.

But it wasn’t enough. I wanted more.

I did some research as to how I could take my passion and make it a career. And the business was born. I knew that I could take what I had learnt through the career choices I had made and use the systems to help more companies across the country.

Over the past year, I have honed the services that I offer. In the beginning, I used the scattergun approach and any potential client that approached me. I said that I could do something for them. Now, I know where my strengths lie. It isn’t through visiting your wedding venue once to get a snapshot of the venue and then handing you a report – it is so much more than that.

I take on 2-4 clients per year.

Physically and mentally I cannot do more. The results I have achieved by working intensely with these clients speak for themselves which makes me sure my capacity is at the right level.

Success is based upon consistency and the only way to do this is to make sure that I am the sales leader, marketing consultant, revenue manager and confidante that your wedding venue staff didn’t know they needed.

I work in-house with your team.

Navigating the landscape with you, changing and developing the strategies as we go to make sure you have your own individual blueprint for success.

I look at the market surrounding you, not the general consensus of the U.K.

For instance, I know that if you have a venue in Lancashire, your wedding bookings will skyrocket on opening.

But in Devon, the market is a lot slower, and it takes up to three years to see the results you want.

I know I can add business to your books. How to make sure you’re succeeding because I’m there, every week, looking at your figures and calling your staff out on why they aren’t doing what they should be doing.

I lead you to scale, thrive and to increase revenue.

Oh and those results…
702% ROI from my instruction to consult to date
Business on the books increased by £154k in three short months
Average wedding revenue increase by £6k per booking
Loyal staff who celebrate their wins rather than seeking new employment
This will focus staff on the business of weddings, rather than the sparkly bits. (Although the sparkly bits are really awesome too!).

I have given my clients the tools to succeed far beyond the time that I spend with them. But when our contract finishes I don’t just wave goodbye. I have built a strong bond that means I am on hand to ask questions of and run things by when things change.

So there we have it. The best decision I have ever made was turning my geekery into a career.

Next blog I’ll be back to business I promise!

Zoë

ps. If you want to chat about how I could make changes to your business, I would love to have a chinwag. Contact me here, or email hello@zoedew.com.

Wedding Venue Expert Zoë Dew explains what she does in an informative blog post