Thank you for visiting my blog! I am Zoë, a business consultant. This week I am concentrating on enquiries – firstly, how do clients go about finding you in this busy buy world?
I have identified seven key places that your ideal clients can find you. I want to make sure that you are hitting them all to the best of your ability.
Are wasting your efforts putting energy into all of the different channels when actually your enquiries are only coming through one or two?
Number one – social media. With Facebook, Twitter, Instagram, Pinterest, LinkedIn…there are a whole host of places that clients can find you. Do you need to be on all of them? Probably not! Are wasting your efforts putting energy into all of the different channels? It’s possible that your enquiries are only coming through one or two!
It’s understandable that Facebook and Instagram would probably be the most important social media channels that you have. But have you explored Pinterest or even YouTube? These days video is essential to any business that has a presence on the internet and all platforms favour video content.
The way you can increase your video output is by putting together a “meeting the team” series, and that will improve your know like and trust factor. You can also share videos of what you do and what your clients do. Anything that can be filmed, should, and be put together to show behind the scenes of your business.
Where is your ideal client spending time?
Work out where your ideal client is and where they spend the most time and that’s where you put the most effort. From my research I can tell that Instagram and Pinterest are the places most couples look for for wedding inspiration, but Linked In is best for connecting with business owners. So you need to make sure that your output for both of those channels is hyped up for the time when most of your sales will happen.
You need to be present every single day on Instagram. In particular, stories are becoming more and more critical. People want to see the people behind the camera! Make sure that you are sharing what they’re doing that day. F
People who don’t already know you won’t necessarily find you via Google
The second way that your clients can find you is by search engines. With Google, there’s a way of paying for advertising which is a good way of getting people’s attention. However, realistically, this is only going to increase your touch points. People who don’t already know you won’t necessarily find you via Google.
One of the customers that I worked with recently found that their top Google search term is the name of their business. So people have seen them elsewhere and gone to look for them on Google to find their website. Working in tandem with your social media channels, Google can be a perfect place for you to get exposure.
Google likes videos, blog posts and new content. So if you don’t already have blogs on your website get writing some! You only need to do maybe four a month, so one a week, and it just needs to be between 500 and 700 words. If you are pumping out new content for people to see, your clients will know that you’re there and that you care about your couples. This will do wonders for your Google ranking.
You are the business that they are going to recommend to other people
Another way that clients can know of you is if they are a prior customer. Lots of us forget that every customer has a circle of trust of anywhere between 1 and 100 people – all of whom could become potential clients for you.
Make sure that customer service is at the forefront of your business. It has to be the best service the client has ever had. So, when their friend or cousin or colleague needs a service you provide, you are the person that they recommend.
Word of mouth recommendations are the number one thing that people trust when it comes to reviews, so nurturing those relationships are key.
Word of mouth
Even if they’re not a prior customer, think about suppliers, staff, collaborators – they are golden
That leads me to my next point. Word of mouth. Even if they’re not a prior customer, think about suppliers, staff, collaborators – they are golden.
Suppliers always get forgotten. If you feed them, give them some coffee when they arrive and treat them well, they’re going to recommend you because they like working with you. They are going to want to work with you again in the future – it makes sense.
Local area visibility
The likelihood is that most of your clients are going to come from the local area so you need to make sure that they know what you’ve got going on
How visible are you in the local area?
I live in Lancashire and Lancashire is very lucky in that there is so much investment in entrepreneurial businesses going on. More and more people are getting the courage to start up on their own, so getting out there and networking is a great way to find business.
There is Ormskirk in the very very west, then across the water, you’ve got Blackpool and Lytham. Over in the east, you’ve got places like Clitheroe and even up towards the Yorkshire border you’ve got places like Gisburn.
The likelihood is that most of your clients, in the beginning, are going to come from the local area. You need to make sure that they know what you’ve got going on. Be visible, be loud and shout about how amazing you are – meeting them in person will also increase your know like and trust no end!
Get in touch!
I hope you’ve enjoyed my tips today. I’ll be back again next week with another set.