Meet Your New BFF

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Ever felt like you’re playing a never-ending guessing game when it comes to pricing your services? For service providers, setting the right prices can feel like navigating a labyrinth with no exit in sight.

 You want to value your time and expertise, but you also don’t want to scare away potential clients. It’s a delicate balance that takes strategy and insight, and when it doesn’t work out, it can feel like you’re trapped in a cycle of under-earning and overworking.

This constant cycle isn’t just tiring – it’s downright demoralising. 

Imagine spending hours on end delivering high-quality services, only to find that your bank account doesn’t reflect your hard work. The uncertainty can be overwhelming. Instead of focusing on what you do best – providing excellent service – you’re stuck in a whirlwind of numbers, wondering if you’re charging too much, too little, or just enough.

And this conundrum doesn’t just affect your finances. 

It also impacts your confidence, self-worth, and overall business growth.

 When you’re constantly second-guessing your pricing strategy, it’s hard to feel secure and confident in your business. 

This insecurity can create a ripple effect, making it difficult to reach your dream annual revenue, grow your customer base, and ultimately, achieve the success you deserve. It’s like trying to sail a boat with a hole in the hull – no matter how hard you work, you’re always battling against the tide.

Download the Base Rate Buddy for free

Imagine if you could create a pricing strategy that works like a charm, allowing you to rake in your dream annual revenue with ease. No more late-night worries about whether you’re charging too much or too little. Instead, your business would be like a well-oiled machine, humming along and generating income while you sleep. Picture yourself waking up each morning to a growing bank account, the sweetest kind of music to your ears.

Imagine the freedom and flexibility that would come with such financial stability. You could finally take that much-deserved spa weekend in the Cotswolds without a hint of guilt. Or, perhaps, you’d splurge on that designer handbag you’ve had your eye on for ages. You’d be free to invest back into your business, growing and scaling at your own pace, or simply enjoy the fruits of your hard work.

Visualize a life where you’re not just surviving, but truly thriving. Imagine the pride of knowing that your business is not only supporting you, but it’s also making a positive impact on your clients. You’d be the go-to service provider in your field, a beacon of success and inspiration for others. And the best part? You’d be doing it all on your terms, living life by your own rules. Now, that’s what I call a dream come true!

But why did I make this?

In a world of confusing financials and elusive revenue goals, I knew something had to change. That’s when Base Rate Buddy was born—a tool designed to help service providers find their financial footing.

Base Rate Buddy isn’t just a calculator; it’s your go-to for building a scalable pricing strategy. It’s been a rollercoaster to create, but every time I see someone discover their base rate and inch closer to their revenue dreams, it’s all worth it.

Think of Base Rate Buddy as your financial superhero, here to clear up the confusion and set you on the path to success. So, cheers to laying the foundation for your dream revenue and always having a buddy by your side. Remember, you’ve got this!

Download the Base Rate Buddy for free

Introducing Base Rate Buddy: Your Guide to Achieving Your Dream Revenue!

Say no more to guesswork and yes to strategic pricing! With Base Rate Buddy, you can effortlessly calculate your ideal hourly rate and build a robust pricing strategy. 

Empower yourself in your business journey, maximise your earnings and turn your dream annual revenue into a reality.

Put simply – this is the Google sheet of dreams!

Download the Base Rate Buddy for free

Who needs the Base Rate Buddy?

Let's dive in!

Freelance Creatives

Whether you're a graphic designer, writer, or photographer, if you are offering your creative skills as services, Base Rate Buddy is your best mate for figuring out your ideal hourly rate.


Whether you're a life coach, a fitness coach, or a business coach, if you're empowering others with your expertise, Base Rate Buddy will empower you by calculating your perfect hourly rate.


If you're helping businesses solve their problems, Base Rate Buddy can assist you in determining the worth of your invaluable insights.

Small Business Owners

If you're running your own service-based small business, Base Rate Buddy will be your ally in setting rates that match your hard work and dedication.

Base Rate Buddy

Here is what to expect

Unlock Your Earning Power

The Base Rate Buddy calculates your golden hourly rate, setting the stage for financial freedom.

Become a Time Wizard

Say goodbye to tedious calculations. This tool does the math so you can focus on what you do best.

Tailor Made Wisdom

Customises your base rate to your unique business landscape, making it your personal financial guru.

Become the Master Strategist

Lays the groundwork for diving into high-level pricing strategies like a pro.

Skyrocket Your Profits

Helps you set irresistible prices that not only cover your costs but also rake in the dough.

Ignite Your Business Growth

Acts as the catalyst for a pricing strategy that's designed to fuel sustainable expansion.

Download the Base Rate Buddy for free

By using Base Rate Buddy, you'll unlock:

  1.  A personalised pricing strategy that reflects your skills and experience.
  2. The confidence to charge what you’re worth without feeling guilty.
  3. A clear path to your dream annual revenue, helping you to reach your financial goals faster.
  4. The ability to shift your focus from worrying about pricing to delivering quality service.
  5. A newfound understanding of your business’ worth, enabling you to negotiate better deals.

Download the Base Rate Buddy for free

Hi, I'm Zoë

I’m passionate about empowering business owners, to unlock their full potential through strategic planning and tech-savvy solutions. With a BA Hons in event management, my professional journey has taken me from overseeing a £3 million budget wedding venue to managing multi-million-pound launches for an online consulting business.

My experience is not confined to numbers and strategies; it’s about real-world success and tangible growth. Whether it was the £4 million annual turnover I helped achieve or the 185 weddings annually I coordinated, I’ve honed a keen eye for detail and innovative problem-solving.

But I’m not all business. My creativity spills over into hobbies like sewing and culinary arts, infusing my approach with unique and out-of-the-box thinking. Located in the UK but not limited by geography, my mission resonates with those who are exceptional in their field but need a clear roadmap to success.

My philosophy is founded on the belief that meaningful change occurs when we are unafraid to embrace a different path.

For much of my life, I was encouraged to conform and to fear divergence from the norm. I learned, however, that conformity often leads to stagnation rather than safety.

Today, I champion the courage to be different and the wisdom to seek innovative solutions. I believe that by fostering a culture of openness, authenticity, and bold action, we can transform the online industry into a space that encourages creativity, collaboration, and positive growth.

Together, we can inspire others to overcome their fears, act with integrity, and make lasting changes that benefit us all.